Individuals interested in fashion advertising often pursue Bachelor of Science in Fashion Marketing degrees. These 4-year programs combine both the creative and the business sides of the fashion industry through classroom lectures and hands-on experience.
Essential Information
Students learn about the foundations of the fashion industry, as well as principles of marketing, management, advertising, and business. A bachelor’s degree program in fashion marketing should provide students with the skills and knowledge to market and advertise new products. They learn how to read and analyze trends in the industry and anticipate consumer desires by utilizing consumer focus groups. Other courses teach students to understand the needs of retailers and merchandisers, utilize merchandising software and implement effective marketing strategies. Most baccalaureate programs in the field require that students complete at least one internship program in the fashion advertising and marketing industry.
Bachelors in Fashion Merchandising Coursework
A Bachelor of Science in Fashion Merchandising degree program combines both the practical, business elements and the creative elements of fashion. Courses range from operational procedures to an introduction and history of the fashion industry and might also include the following:
- Visual merchandising and foundations of marketing
- Product lifestyle planning
- Merchandise buying
- Fashion forecasting and consumer behavior
- Business law and economics
- Retail chain management
Career Options
Several positions in the fashion industry are ideal for graduates of a fashion advertising or marketing program. These positions often combine a strong understanding of marketing and merchandising with an appreciation of fashion. Some include:
- Fashion merchandiser or visual merchandiser
- Fashion retail management or showroom sales manager
- Fashion product developer
- Fashion planning consultant
- Advertising Executive
- Account manager
- The Best Online Bachelor in Marketing Degree Programs
University of Alabama at Birmingham
The University of Alabama at Birmingham’s Collat School of Business offers an online Marketing bachelor’s degree program featuring an award-winning faculty, a student support system, a 24-hour technical help desk, and a variety of collaborative networking opportunities.
Coursework for the online bachelor’s degree in marketing includes:
- Retail Marketing
- Industrial Distribution Management
- Professional Selling
- Social Media in Marketing
- Marketing Research
- Integrated Marketing Communications
- International Marketing
- Entrepreneurship and Marketing Plannin
Colorado State University-Global Campus
The online program covers subjects such as:
Applying current theory to understand buyer behavior, identify and assess market segments, define target markets, and demonstrate knowledge of product, place, price, and promotion in marketing.
The impact of global competition on the success of specific marketing programs
Utilizing market research tools to estimate market potential, forecast demand, perform exploratory and descriptive research, and effectively communicate research findings.
Salary Information
Earning a bachelor’s degree in fashion marketing may also lead to work as an advertising sales agent. As of 2014, these professionals made an average of $47,890 per year, according to the U.S. Bureau of Labor Statistics (BLS). Employment opportunities for advertising sales agents were expected to grow 11% from 2012-2022, reports the BLS, which is about average compared to other careers.
