Master of Arts in E-Business Degree Courses

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Master of Arts in E-Business Degree

A Master of Arts in E-Business is a progressive and visionary graduate program aimed at preparing students with the expertise and abilities needed to maneuver through the continually changing digital marketplace. This program combines fundamental business concepts with the newest digital technologies, aiding students in grasping the intricacies of managing and expanding a business in an online setting. The curriculum provides an in-depth examination of essential elements that propel success in the swift, technology-oriented landscape of today, covering areas such as digital marketing, e-commerce strategies, data analytics, and cybersecurity. Learners also acquire practical experience with advanced tools and platforms, equipping them to create and adjust to the challenges and prospects offered by the digital economy.

In addition to technical skills, a Master’s in E-Business develops strategic thinking and leadership abilities essential for overseeing digital initiatives and online businesses. The program aims to enhance problem-solving skills, communication abilities, and a comprehensive grasp of consumer behavior in the online environment. With the growing trend of businesses moving their operations to the internet, there is a high demand for professionals who possess a solid understanding of e-business practices across various sectors, such as retail, finance, healthcare, and technology. Graduates of this program are prepared to assume positions like digital marketing managers, e-commerce directors, or business development strategists, and are ready to guide organizations in developing innovative, customer-focused solutions that foster growth and success in the digital era.

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    Semester and Courses Outline of Master of Arts in E-Business Degree:

    FIRST SEMESTERCr. Hours
    Competing with IT3
    Enterprise and Entrepreneurial Management: A Critical Exploration3
    Strategy, Management and Information Systems3
    E-Business3
    E-Commerce Start-up3
    Total15
    THIRD SEMESTERCr. Hours
    Strategic and Tactical Tools for E-business3
    EU Internet Law3
    E-business Project in Technical3
    Business or Policy/Law Area3
    Perspectives on E-business3
    Financial Reporting and Analysis3
    Total18
    SECOND SEMESTERCr. Hours
    Project Management3
    Technology, Change and Innovation Management3
    Supply Chain Information Systems and Technology3
    E-Marketing3
    Introduction to Programming and Distributed Systems3
    Total15
    FOURTH SEMESTERCr. Hours
    Data Analysis for Decision Making3
    Economic Analysis for Managers3
    Business Process Analysis and Innovation3
    Project Management for Business Majors3
    Risk Management3
    Total15

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    Alumni Profiles

    Dr. Tan Kok Siang

    Dr. Tan Kok Siang

    Graduated Civil Engineer 2019
    Crawford Wood

    Crawford Wood

    MBA in Marketing, Year 2006
    Lucy Watson

    Lucy Watson

    BSC in Nursing, Year 2009.

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